OMNI CHANNEL MARKETING FOR COLLEGE SPORTS

NIL Media Solutions

Discover NIL Solutions
About

Who We Are & What We Do

We help brands connect with passionate college sports fans through authentic NIL campaigns that deliver impact, scale, and results.

What is NIL?

Name, Image & Likeness (NIL) allows college athletes to earn money from endorsements, sponsorships, and branded content. We help brands navigate this new landscape and use NIL as a smart, strategic way to reach college sports fans across the country.

Who We Work With

We partner with brands, agencies, athletes, and collectives to create NIL campaigns that connect with real fans. Whether you’re launching a product, building awareness, or driving engagement, we match you with the right voices to deliver authentic and effective results.

Why It Matters

College sports fans are one of the most loyal, diverse, and engaged audiences in the U.S. With over 109 million fans and high buying power, this market offers massive potential for brands that want to build strong emotional connections and measurable impact.

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College Sports Fans in the United States; more than any other fan base for any professional league in the United States.

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Spent annually on college merchandise

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More likely to earn over $100K

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Monthly views from NIL athlete content

About
Service

Our Services

We offer full-service NIL campaign execution — from strategy to distribution — designed to help brands connect authentically with college sports fans.

Campaign Strategy

We build tailored NIL campaigns that match your goals, audience, and budget. From athlete selection to planning, we make the process smooth and results-driven.

Athlete Management

We handle athlete partnerships from outreach to mentorship. Our team ensures clear communication, brand safety, and alignment with campaign objectives.

Content Production

Our creatives produce high-quality photos, videos, and posts with athletes. We shape content that performs across platforms and drives deep engagement.

Rights & IP Clearance

We manage legal approvals with schools and collectives. This includes IP clearance, contract handling, and protection for both brand and athlete.

Audience Targeting

Using smart data tools, we identify the best audiences across digital, social, and local channels. Your message reaches real fans with buying power.

Media Distribution

We scale campaigns through social, TV, radio, OOH, and events. Our team builds multichannel plans to maximize exposure and drive performance.

Why NIL Media Solutions?

We simplify the NIL process for brands — combining deep industry relationships, athlete mentorship, scalable media strategies, and data-driven targeting.

NIL Expertise

Our team handles NCAA compliance and any college IP needs, simplifying NIL for brands of all sizes.

Athlete Mentorship

We work with Athletes to represent brands professionally — helping them with content creation, tone, and delivery to ensure consistency and brand safety.

Data-Driven Targeting

Our platform uses AI to segment and target audiences precisely — reaching real college fans across digital, social, and traditional channels.

Scalable Campaigns

We create cross-channel strategies that grow with your goals — from small activations to nationwide campaigns with measurable ROI.

End-to-End Service

From creative development to media buying and reporting, we manage every step to ensure cost-effective execution.

Multichannel Reach

We distribute branded content across TV, radio, social, OOH, and events — amplifying reach and engagement at every fan touchpoint.

Service
Team

Behind NIL Media Solutions

A Wealth Of Combined Industry Experience And Senior Relationships.

fernando_rodriguez

Fernando Rodriguez

  • C-level executive with +20 years of Digital Media in
    the US and Latam markets.
  • Former CEO Terra USA.
  • SVP Revenue Strategy, Sales & Operations
    Televisa-Univision Digital.
  • Finance executive for Telefonica.
  • Founder of DG Consulting, advising clients such as
    Unidad Editorial, ZGS/Telemundo, TV Azteca and others.
Michelle_Savoy

Michelle Savoy

  • Sales leader, specialist in building high
    growth revenue operations.
  • CRO Prisma IQ.
  • Former SVP Digital Sales US Televisa-Univision,
    grew digital revenue 5x in 5 years.
  • Previous sales leadership roles in Zypmedia, Inc.,
    Undertone, iHeartMedia and Gannet.
Carolina_Santamarina

Carolina Santamarina

  • Marketing and Integrated Sales leader.
  • Vice President of Client Solutions,
    Univision Communications.
  • Senior Vice President of SBS.

WHERE BRANDS MEET ATHLETES. WHERE CAMPAIGNS BECAME IMPACT!

Team
Customers

Geographical footprint: Premiere Teams

Our network includes top college teams across the country, giving brands a powerful presence in key markets from coast to coast.

  • WA | University of Washington | Huskies
  • OR | University of Oregon | Ducks
  • CA | Stanford University | Cardinal
  • CA | U. of California, Berkeley | Golden Bears
  • CA | Huskies U. of California | Bruins
  • CA | U. of Southern California | Trojans
  • AZ | University of Arizona | Wildcats
  • AZ | Arizona State University | Sun Devils
  • UT | University of Utah | Utes
  • CO | University of Colorado | Buffaloes
  • IN | University of Notre Dame | Fighting Irish
  • IL | University of Illinois | Fighting Illini
  • WI | University of Wisconsin | Badgers
  • IN | Purdue University | Boilermakers
  • IN | Indiana University | Hoosiers
  • TX | University of Texas | Longhorns
  • TX | Texas A&M University | Aggies
  • MI | University of Michigan | Wolverines
  • MI | Michigan State University | Spartans
  • AL | University of Alabama | Crimson Tide
  • GA | University of Georgia | Bulldogs
  • FL | University of Florida | Gators
  • FL | Florida State University | Seminoles
  • LA | Louisiana State University | Tigers
  • TN | University of Tennessee | Volunteers
  • SC | University of South Carolina | Gamecocks
  • SC | University of South Carolina | Gamecocks
  • SC | Clemson University | Tigers
  • KY | University of Kentucky | Wildcats
  • KY | University of Louisville | Cardinals
  • NC | University of N.C. (UNC) | Tar Heels
  • NC | Duke University | Blue Devils
  • VA | University of Virginia | Cavaliers
  • VA | Virginia Tech | Hokies
  • PA | Pennsylvania State U. | Nittany Lions
  • PA | University of Pittsburgh | Panthers
  • NY | Syracuse University | Orange
  • MA | Boston College | Eagles
  • OH | The Ohio State University | Buckeyes
Customers

LET'S BUILD SOMETHING GREAT TOGETHER

Have a project in mind or questions about how we can work together?
Let’s talk about building powerful NIL campaigns with real results.